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MarketingProfs B2B Forum 2019: A Data-Driven Recap of #MPB2B
Another year and another MarketingProfs B2B Forum has come and gone. This year, the Forum was held in National Harbor, Maryland, to a packed house of over 1,000 B2B marketers ready to learn how to...
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{PODCAST} In-Ear Insights: Account-Based Marketing (ABM) and AI
In this week’s In-Ear Insights, Katie is out keynoting an event in Europe, so Marketing Over Coffee host John Wall steps in to talk about account-based marketing (also known as target account marketing...
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{PODCAST} In-Ear Insights: Data-Driven B2B Marketing Personas
In this week’s In-Ear Insights, Katie and Chris answer a mailbag question from Denise: “My question is about UX copywriting. Other than using a service like “crystalknows.com,” how do I know which...
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{PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy
In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to...
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{PODCAST} In-Ear Insights: 2022 B2B Marketing Metrics
In this episode, Katie and Chris revisit the essential basic B2B marketing metrics. They discuss the importance of metrics such as engagement rate, bounce rate, and conversion rate. They also talk...
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{PODCAST} In-Ear Insights: MarketingProfs B2B Forum 2022 Key Takeaways
In this week’s episode, Katie and Chris run through a list of some of their key takeaways from the MarketingProfs B2B Forum 2022 conference. Influencer marketing may be a good way to reach your target...
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In-Ear Insights: What Is B2B Influencer Marketing?
In this week’s In-Ear Insights, Christopher Penn and Katie Robbert discuss B2B influencer marketing, which is becoming more prominent in the B2B marketing space. B2B influencer marketing is an...
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INBOX INSIGHTS, May 3, 2023: B2B Influencer Marketing, ChatGPT Professional...
INBOX INSIGHTS: B2B Influencer Marketing, ChatGPT Professional Development (5/3) :: View in browser 👉 59 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going...
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What does everyone get wrong about B2B Influencer Marketing?
This content was originally featured in the May 3, 2023 newsletter found here:...
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Root Cause Analysis
This data was originally featured in the November 1, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/11/inbox-insights-november-1-2023-chatgpt-survey-analysis-root-cause-analysis/....
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Generative AI for Marketers
This content was originally featured in the December 13th, 2023 newsletter found here: INBOX INSIGHTS, DECEMBER 13, 2023: GENERATIVE AI FOR MARKETERS, 12 DAYS OF DATA Generative AI for Marketers Each...
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Embracing Failure: Why We Shy Away But Shouldn’t
This content was originally featured in the December 6th, 2023 newsletter found here: Embracing Failure A couple weeks ago, I started the conversation about how we only sort of talk about failure. And...
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Data As An AI Advantage
This data was originally featured in the January 3rd, 2024 newsletter found here: INBOX INSIGHTS, JANUARY 3, 2024: PROCESS OVER OUTCOME, DATA AS AN AI ADVANTAGE In this week’s Data Diaries, let’s talk...
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Red Teaming Custom GPTs
This data was originally featured in the January 10th, 2024 newsletter found here:INBOX INSIGHTS: PROFESSIONAL COMMUNITIES, RED TEAMING CUSTOM GPTS RED TEAMING CUSTOM GPTS, PART 1 OF 3 In this week’s...
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So What? Solving data problems with Generative AI
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of...
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How To Make Google Analytics 4 Work For You
This content was originally featured in the January 24th, 2024 newsletter found here: INBOX INSIGHTS: MAKE GOOGLE ANALYTICS 4 WORK FOR YOU, RED TEAMING CUSTOM GPTS, PART 3 I’ve been asking around, and...
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The Problem With Using Jargon – Part 1
This content was originally featured in the February 14th, 2024 newsletter found here: INBOX INSIGHTS, FEBRUARY 14, 2024: THE PROBLEM WITH JARGON, GA4 DIAGNOSTICS Jargon can make people feel less...
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In-Ear Insights: Generative AI And Lead Generation
In this week’s In-Ear Insights, Katie and Chris examine the use of generative AI and lead generation. How do you use generative AI to improve lead generation? How do you build an ideal customer profile...
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AI CONTENT GAP ANALYSIS
This data was originally featured in the March 27th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 27, 2024: THE 5P FRAMEWORK, AI CONTENT GAP ANALYSIS In this week’s Data Diaries, let’s look at...
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AI Data Governance
This data was originally featured in the April 3rd, 2024 newsletter found here: INBOX INSIGHTS, APRIL 4, 2024: AI DATA GOVERNANCE, GENERATIVE AI LANGUAGE TASKS HOW GOOD IS YOUR DATA GOVERNANCE? Last...
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