In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what [...]![]()
Read More... from {PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy
